The Assignment
Donor Egg Bank USA, one of the largest frozen egg donation providers in the world, needed to convey the emotional essence of their relationship with customers. The final creative campaign involved a :30 pre-roll asset for YouTube, landing page copy to optimize email conversions, and distribution copy across social and partner platforms.
Role: Writer, Creative Producer, Director, Marketing Strategist
The Assignment
Donor Egg Bank USA, one of the largest frozen egg donation providers in the world, needed to convey the emotional essence of their relationship with customers. The final creative campaign involved a :30 pre-roll asset for YouTube, landing page copy to optimize email conversions, and distribution copy across social and partner platforms.
Role: Writer, Creative Producer, Director, Marketing Strategist